Integrity360 is an industry-leading managed security services provider operating out of Ireland and the U.K.
The company wanted to kickstart its content marketing strategy to support the entire business through the pre- and post-sales process. Integrity360 partnered with 256 to bring its brand to life and assert itself as a legitimate thought leader in a fiercely competitive industry.
A content-fuelled inbound strategy was the obvious solution for Integrity360, with 256’s expertise integrated through content-as-a-managed-service.
256 seeded a writer to the Integrity360 office for two to three days every week, giving the marketing team a dedicated team member who chased insights and content approvals that otherwise required days of back and forth on emails or phone calls.
The teams worked together to:
The results were immediate, with the company’s content pipeline moving at a quicker pace than it ever had before.
Over the course of eight months, Integrity360:
On top of that, Integrity360 ran several successful lead generation campaigns with a large inventory of assets and phenomenal results:
– Winner of the 2019 Best Use of Content Curation award from the Content Marketing Institute
– Winner of the 2019 Best Content Marketing Award – B2B from the Irish Content Marketing Awards
Integrity360 are IT Security and Infrastructure Specialists based in Ireland and the UK. They work with over 300 of Europe’s leading companies from telecoms to banking, e-commerce to semi-states, education to healthcare and retail.