EBS and the social-selling ecosystem
EBS established a social-selling ecosystem that delivered dramatic results for the business. By using the power of social media, content, and smart targeting EBS harnessed Facebook as a unique platform for generating hyper-local leads for first and next time buyers in the 26+ demographic in Ireland.
The innovative Lead Generation Network grew from a pilot into a lead generating platform in its own right, delivering a cost per acquisition that is less than half that of PPC, and substantially growing marketing share by delivering a substantial amount of all leads in 2016 via social.
Now the fastest growing bank on social, EBS has innovated how banks use Facebook as a platform for generating leads and integrating social selling into the blueprint for financial institutions in Ireland.
- 2m reach
- 8%+ engagement rate
- Fastest growing bank on social, growing by 56% since January 2016
- Significant portion of all leads to business via social selling in 2016
- Substantial growth in market share
The campaign was a finalist for the 2019 Highest Conversion Response from a Content Program in the Content Marketing Institute awards.
EBS was established in 1935, by Alex McCabe and a small group of teachers working together to help each other buy their family homes. EBS' purpose is to help families get on in life still continues and today EBS offers a wide range of financial products and services.