In 2015, EBS had a near non-existent presence online. They had a website, sure, but they weren’t on social media while their competitors streamrolled ahead, using it both as a promotional tool and an outlet for their customer service.
EBS teamed up with 256 in 2015 to launch EBS’ Facebook – on Mark Zuckerberg’s birthday no less, with the end goal of creating a community around ‘home’ and using Facebook as a platform to deliver useful content and to create leads.
EBS’ Facebook was set up in May 2015 and has grown from strength-to-strength since. The Facebook activity is broad and includes:
Sharing the blog content and curated content
Broader campaigns (including ATL activity) e.g. the Anytime branded content campaign and the recent campaign to highlight and promote the 2% back in cash mortgage offer.
Sourcing and promoting competitions
Custom illustrations for campaigns
Management and optimisation of all paid media spend
Fastest growing Irish bank on social
Built community to 40,000 in 18 months.
Above average engagement of 8%+
Finalist in Content Marketing Institute Best Social, Finalist Best Use of Social, Sockies Winner, Best Use of Social DMAs (Bronze, 2017),