Fuel inbound marketing activities to improve conversion.
In operation 32 years before they hired a marketing team, CoreHR were late to the marketing game. In 2014, they hired a marketing manager and began to utilise content as a tool for lead generation.
To strengthen their content efforts, CoreHR teamed up with 256. Our activities included:
- Advising on inbound workflows
- Creating, designing and editing ebooks
- Creating and writing case studies
- Website sessions up 112%
- Users up 139%
- Pageviews up 134%
- Bounce rate down 14%
- Leads up 298%
- Best B2B, CMA International Content Marketing Awards (2016, Bronze)
- Blog Awards (2016), Best B2B Blog
CoreHR deliver world class HR and Payroll software to leading organisations globally including the University of Oxford, Primark and Arcadia Group. CoreHR has everything fully integrated, so that you can manage the end to end employee journey on one platform.