BSN – Facebook assets
To create supplementary assets for the BSN brand on Facebook and their website.
We created a suite of content for BSN including social posts, apps, blogs, competitions, and graphics. BSN then promoted the content themselves, in-house.
The content was released over the span of three months and included:
- One-on-one interviews with BSN athletes/brand ambassadors about what pushes them
- General blogs about fitness and nutrition that were hyper-relevant to BSN’s audience including:
- Nutritional tips posted weekly in the form of images
- Detailed workout plans from BSN athletes/brand ambassadors
- A One Rep Max calculator to go on the BSN site to calculate a person’s max rep
- A number of Woobox created quizzes, polls, and competitions
- Motivational Monday content
The campaign resonated with the audience, notching up hundreds of likes, several hundred thousand reach, and high engagement across the board.
Bio-Engineered Supplements and Nutrition, Inc. (BSN®) was founded in 2001 and since then has become a global leader in the sports nutrition marketplace through relentless dedication to creating dynamic, cutting-edge, and result-producing products.