To create a digital campaign that would support and promote EBS’ proof point and ABL campaign around the idea that anytime mortgage meetings really do mean anytime.
A robust content campaign that ran over three weeks and included TV, outdoor, digital, PR and social.
The Anytime campaign was very detailed and involved multiple media strands and content creation to raise awareness of EBS’ USP.
Campaign threads included:
EBS was established in 1935, by Alex McCabe and a small group of teachers working together to help each other buy their family homes. EBS' purpose is to help families get on in life still continues and today EBS offers a wide range of financial products and services.