25 FREE Content Marketing tools

Below we have compiled a range of free content marketing tools to make your efforts more efficient and effective. We have tools to amplify your content, to analyse your website’s performance, to increase the ease and quality of your blogs and more. Like what you see? Get a free digital tool in your inbox every Friday by signing up to our Friday Freebie mailing list.

Amplification

ReferralSnip

Allows brands to create and customise a pop-up for their website, prompting site visitors to recommend their brand through email or social channels.

https://app.referralsnip.com/login/

Snip.ly

Add a Call-To-Action to ANY webpage that you link to.

http://snip.ly/

Click-to-Tweet

Creates a Twitter link for your blog that, when clicked on, pre-populates the browsers tweet with your chosen content.

https://clicktotweet.com/

Analytics

Screaming Frog

View your website exactly as a Google Spider would. It offers a deep breakdown of every URL on a domain, with over 60 metrics.

http://www.screamingfrog.co.uk/seo-spider/

Open Site Explorer

View all backlinks/inbound links to your website.

https://moz.com/researchtools/ose/

SEMRush

Monitor your competitor’s and your own organic keyword rankings, search volume of popular keywords for a particular industry and all back-links connected to your competitor’s website, and more.

http://www.semrush.com

Mobile-Friendly Test

Tells you if your website is ‘mobile-friendly’ or not.  Quick and simple.

https://www.google.com/webmasters/tools/mobile-friendly/

hashtagify.me

A hashtag search tool that helps you find more and relevant hashtags related to your own.

http://hashtagify.me/

Panguin

Panguin is designed to enable website owners to track Google updates, including Penguin and Panda, and, through having access to your website’s analytics, enables you to see if there has been any effect on your website.

http://www.barracuda-digital.co.uk/panguin-tool/

Google Trends

View the trends of Google keyword search volumes over a selected period of time, both past and forecast.

https://www.google.ie/trends/

Xenu’s Link Sleuth

Crawling tool to find all broken links on your website.

http://home.snafu.de/tilman/xenulink.html

Nibbler

Get a report scoring any website out of 10 for key areas, including accessibility, SEO, social media and technology.

http://nibbler.silktide.com/

Blogging

Piktochart

Create inforgraphics with ease. Includes customisable templates.

http://piktochart.com/

JotForm

Build a form from a simple UI and embed it on your website.

http://www.jotform.com/

Instapage

Build a free Landing Page in minutes

http://www.instapage.com/

Creative

Canva

Provides you with templates of graphics and common layouts over Web and Print – Facebook covers, A4 posters, business cards, blog graphics and more.

https://www.canva.com/

Powtoons

User friendly tool for creating engaging animated videos.

http://www.powtoon.com/

freeimages.com

A free stock image database for commercial use.

http://www.freeimages.com/

Email

Sidekick

An email tracking tool that integrates with your own client.

http://www.getsidekick.com/

 

Festive/Fun

Elf Yourself

Make your colleagues dance with this pre-made, copy and paste, festive video tool.

http://www.officedepot.com/a/content/holiday/elf-yourself/

 

Management

Toggl

Time management tool for easier time-logging.

https://www.toggl.com/

Doodle

Organise meetings faster by ticking a selection of your available times on a grid.

http://doodle.com/

Security

LastPass

Secure, cloud-based password storage that auto-fills saved login details for websites and forms.

https://lastpass.com/

 

Web Tools

WayBack Machine

See what any website used to look like.

http://archive.org/web/

 

Miscellaneous

Remote Mouse

Control your PC with your phone. Handy for presentations.

http://www.remotemouse.net/

 

If you like what you’ve seen here you can sign up to our Friday Freebie and get a free digital tool in your inbox every Friday.

About Niall Tuohy

Niall Tuohy is Digital Marketing Executive at 256 Media, Ireland’s first dedicated content marketing agency. He is Hubspot Certified in Inbound Marketing and likes to find the whimsical side of the shiny things he stumbles upon. Find him on Twitter @Niall_Tuohy