Happy 256 Day!

No, we’re not making it up. There is a 256 Day.  It’s even international, celebrated in 40 countries around the globe. Very kind of them. We’re kinda chuffed about it to be honest.

And, guess what? It’s today.

256 is a very important number in digital terms. There are 256 values in an 8-bit byte, the foundation of all things programming. So on the 256th day of the year, programmers the world over pat themselves on the back and say, ‘We’re great altogether’.

This is actually where the name 256 Media derives from. So we are going to have a bit of cake later.

And if the budget extends and the cake is big enough, we may even stick 256 candles on it.

Much to celebrate this 256 Day

They say the heart of rock’n’roll is in Cleveland (according to Huey Lewis). Well, the heart of Content Marketing has also been in Cleveland this week.

We’ve made our first trip to participate in Content Marketing World, the biggest content marketing gig on the planet. And boy, has it lived up to expectations. We can’t wait to share what we’ve learned with you. Karen has posted a few blogs during the week on it, including some brilliant stories from Kraft, LinkedIn and Newscred on the stunning returns they have made on their content investments.

Karen caught up with Joe Pulizzi, the founder of the Content Marketing Institute. Check out the Sunday Business Post this week for Karen’s interview with the man who loves the colour orange as much as we do!: Post by 256 Media.

And we are pleased to announce that we have picked up a new client in JP Corry, the Northern Ireland based builders merchants. Watch this space for more news on that front.

What a week it’s been. TGIF.

Want to use your blog to generate leads and customers?

If you’re a brand looking to get smart about content marketing, get in touch with our award-winning team at 256 Media and we can help. In the meantime, follow us on FacebookTwitter, and Pinterest to keep up with all things content and digital media.

About Adrian O'Farrell

Adrian O’Farrell is Head of Client Services for 256, Ireland’s first dedicated content marketing agency. He has worked in marketing for over twenty years, having had his own award-winning marketing agency. He has worked in advertising in both agency, media owner and client side. He is a former Chairman of the Association of Promotional Marketing Consultants.