The Problem with Business Blogging – and How to Solve it

Business blogging presents a difficulty for many companies. Many don’t fully understand the rationale for it. And many of those that do have found that when it comes to maintaining a worthwhile blog, there’s more to it than meets the eye.

For so many, their business blogging starts off in a blaze of enthusiasm but soon tails off, leaving the company looking like they aren’t on the ball.

Business blogging requires a long-term commitment that understands the importance of the exercise for the enterprise. Without this, contributors tend to feel that it isn’t the best use of their time. Not using professional writers means that the process takes longer than it should and the writing is frequently done from a product perspective as opposed to customer or reader perspective. As a result, the engagement falls short.

For so many, their business blogging starts off in a blaze of enthusiasm – ‘We’re going to be blogging blogtastic!’ – but soon tails off, leaving the company looking like they haven’t a blog what they’re doing.

We’ve developed a 5- minute presentation that looks at

  • the effectiveness of blogging
  • who is doing it
  • why so many struggle with it
  • how to get the most from it

If you are finding your blog is a bit of a beast, or aren’t maintaining one but think perhaps you should be, we’d love to hear from you.

P.S.

Please note this video is visible on all devices except for the Apple iPhone.

About Adrian O'Farrell

Adrian O’Farrell is Head of Client Services for 256, Ireland’s first dedicated content marketing agency. He has worked in marketing for over twenty years, having had his own award-winning marketing agency. He has worked in advertising in both agency, media owner and client side. He is a former Chairman of the Association of Promotional Marketing Consultants.