What is content marketing?

Content marketing is the creation and sharing of media to acquire and retain customers. Traditional publishers have been doing it for years, gathering a community of like-minded readers around shared, interests, frustrations and dreams by honing content to their needs.

In the last three years more and more Irish companies have been discovering how content can connect a target audience with a brand. There is no doubt that content helps brands build awareness and connect with consumers across all points of the sales cycle. Content can be used for brand stories, social media posts, e-zines, infographics, video and animations across a number of channels from print to digital.

Using content isn’t a stand-alone marketing initiative or a replacement for traditional advertising. But it is a very useful part of the marketing-mix.

Content marketing helps with

  • Page rank. Google favours companies creating genuinely engaging and relevant content.
  • Creating hard-working marketing assets that have a value beyond the initial marketing campaign, eg blogs, video, websites, infographics.

256 delivers managed content  services for companies. We specialise in 

Content strategy

Planning a content schedule

Content creation and delivery

Content optimisation reports and analytics

About Karen Hesse

Karen Hesse is the CEO of 256, a Dublin based global award winning strategic Content Marketing Agency. She has 30 years experience as a journalist, publisher and agency owner creating hard working content strategy and content assets for clients. She is Ireland's leading expert in content marketing strategy and has vast experience in delivering creative marketing solutions for clients.