What is content marketing?

Content marketing is the creation and sharing of media to acquire and retain customers. Traditional publishers have been doing it for years, gathering a community of like-minded readers around shared, interests, frustrations and dreams by honing content to their needs.

In the last three years more and more Irish companies have been discovering how content can connect a target audience with a brand. There is no doubt that content helps brands build awareness and connect with consumers across all points of the sales cycle. Content can be used for brand stories, social media posts, e-zines, infographics, video and animations across a number of channels from print to digital.

Using content isn’t a stand-alone marketing initiative or a replacement for traditional advertising. But it is a very useful part of the marketing-mix.

Content marketing helps with

  • Page rank. Google’s Panda update favours companies creating genuinely engaging and relevant content.
  • Creating hard-working marketing assets that have a value beyond the initial marketing campaign, eg blogs, video, websites, infographics.

256 Media delivers managed content  services for companies. We specialise in 

Content strategy both on and off-line

Planning a content schedule

Content creation and delivery

Content optimisation reports and analytics


Our content marketing services include Print publications, websites, digital campaigns, e-zines,  video, social media. If we can help with your content marketing strategy, call Karen today on 01 707  6020 for your free one-hour consultation. Sign up below for our regular e-zine to keep up to date with content marketing trends.



About Karen Hesse

Karen Hesse is Managing Director of 256, a Dublin based Strategic Content Marketing Agency. An award winning journalist and publisher she has 25 years experience in creating hard working content assets for clients. She is Ireland's leading expert in content marketing strategy.