Bringing leads to YOU

Inbound marketing is all about delivering your dream customer to your digital doorstep. The inbound approach to content is strategic and hyper-targeted, focusing on every step of the buyer journey.

Through clever content, inbound attracts prospects and keeps them coming back for more. How?

Inbound marketing uses content assets like blogs, podcasts, videos, ebooks, newsletters, social, and SEO to attract customers through the different stages of the purchase funnel.

We’ll take your customers from point a to point c – from casual browsers to earnest shoppers with carefully researched and beautifully realised content assets.

Inbound is the perfect opportunity for savvy brands to grow their leads and market share.

INBOUND MARKETING

Inbound marketing is the perfect marriage between great content and what your customer actually wants. But how does it work?

1. Attract

You don’t just want traffic to your site. You want the right traffic. Your buyer personas are the ‘right’ traffic. At the attract stage, inbound uses keyword research, personas, and blogging to snag the attention of your prospects.

3. Close

Using workflows, a CRM (like HubSpot), email marketing, and asset management, you’ll close the sale and turn your leads into customers.

2. Convert

You’ll take those prospects from along the buyer journey and convert them into leads by earning their contact info (usually an email address) in exchange for a useful content asset like an ebook, blog, or cheatsheet.

4. Delight

Want your customers to stick around? Delight them with content: blogs, emails, and clever social media, all delivered through an automated system we’ll set up.

How we can help you:

Our team is Inbound certified and trained in HubSpot, so you know we’re not just talking the talk. Our inbound services include:

  • Helping you create your buyer personas.
  • Market research and surveys.
  • Copywriting and blogging.
  • Asset creation e.g. ebook, cheatsheets, infographics and more.
  • Building and optimising landing pages on HubSpot.
  • SEO optimisation of all assets.
  • Email marketing including devising and organising workflows.
  • Social media management.
  • Measurement and analytics.

Sound good? Get in touch via the form on the right. Or, why not request a free Inbound Marketing Consultation with one of our inbound experts!

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