256 Media - Strategic Content Marketing & Design Consultancy Dublin Ireland 256 Media
Ireland's First Content Marketing Agency
Menu

256 Media is a dynamic, Dublin based, strategic content marketing agency. We create engaging content across print, digital and social channels, to help clients define and deliver their marketing objectives.

Because we know how to grow brand and market share by creating engagement, community and conversation, we've become part of the marketing team of many companies who are discovering how essential it is for brands to become 'publishers' in their own right.

We leverage the creative talent and rich heritage we have in Ireland as a nation of story tellers to create and deliver winning brand stories custom designed for our clients.

If you want to know how strategic content can help develop your brand, build marketing assets and engage your audience we're here to help.

Contact Us to see how we can help with your content, print, digital or social media project.

Psst... What's with the name?

Sticky content

What is Content Marketing?

Content Marketing is the strategic creation and sharing of content to acquire and retain customers

Content Marketing is a comprehensive communications strategy that

  1. Identifies what your buying audience is looking for (as opposed to what you are selling them)
  2. Gives it to them

Give them the love and they will love you back. Simples.

In other words it's not about throwing stuff at a wall and hoping it sticks!
It is Planned, Purposeful and Profitable.


Why has Content Marketing become so important?

Because Google are the masters of the universe

And Google want you to publish fresh and relevant content for your audience (the result of many Google updates over the past few years called Panda, Penguin, Hummingbird - hence the graphics!)

So, unless you are planning a revolution and taking over yourself, you should play by their rules
In short, publishing fresh and relevant content for your audience will:

  1. Improve your organic search ranking, attracting more (qualified) traffic to your site
  2. Convert more of that traffic to leads and, ulimately, sales

And because the evidence suggests that you really, really should.

What is Content Marketing used for?

Content Marketing is used to attract, engage and nurture leads through the sales funnel. So it is strategic in nature.
Content Marketing is used for So, to sum up - it's pretty damn useful!

Engaging content

Where's the proof that Content Marketing works?

Well look at you with the tricky questions! Actually it's not that tricky.

Research from Hubspot shows that Content Marketing delivers an average

200% return on investment


And companies that blog generate

55% more traffic to their websites

compared to those that don't.


Because they generate

Twice the number of indexed links

and

5 times the number of indexed pages


Why 256 Media?

The world has gone content crazy (thanks, Google!) but there's a world of difference between doing content brilliantly and doing content, well, crazily.

Juicy content

Content Marketing Services :)

256 Media creates and publishes strategic, engaging content across all channels from print to digital, social media and beyond. We help clients to identify and create hard-working marketing assets. Our content marketing services include:

Strategy

We audit existing marketing activities and devise and implement strategic, measureable content plans

Magazines

Creation of bespoke customer magazines, printing and distribution

Digital publications

Creation of e-books and digital interactive publications

Focus groups

Facilitation of Focus Groups including design, implementation and reporting

Websites

Development of easy to use websites complete with custom content, graphics and tracking

Website audits

Website audits for SEO including competitor analysis recommendations and implementation

E-zine campaigns

Development of must-click ezine campaigns with full management services and tracking

Customer guides

Origination and design of helpful customer guides that go beyond the boring product information

Video

Creation of fun and engaging video showcasing brand values and benefits

Infographics

Development and design of cool infographics that customers want to share and comment on

Blogs

The creation of rich blog posts with genuinely helpful information ideally geared for SEO

Social media

Origination and implementation of quirky campaigns for Facebook and Twitter

Surveys

Design and implementation of customer surveys that double as market research and media releases

Presentations

Creative presentations telling your brand story from the first word to the last image.

Graphics

Graphics and content for screen

For a free one-hour content marketing consultation contact us.

Searchable content

Content Marketing Training :)

256 Media facilitates on-site training for your marketing team. We identify your specific training needs and devise a bespoke plan with defined goals. Unlike attending a one size fits all training programme that covers topics you already know or have no interest in, with 256 Media training you develop the skills you need. We deliver training in the following areas:

Content marketing

How to devise and implement a content marketing plan

Social media

Everything you need to know about social media in one day

Presentations

How to create brilliant presentations from writing copy to design and delivery

Press releases

How to write a press release that will get your business noticed

E-zine campaigns

How to devise, implement and manage an engaging ezine campaign

Web design

Introduction to and advanced skills in web design including analytics and SEO

Adobe CS

Introduction to and advanced skills for Indesign, Photoshop and Illustrator

To discuss your bespoke training needs contact us.

Winning content

Our Clients :)

256 Media creates strategic content solutions for a range of companies from financial institutions to media (here are just some of them).

256 Clients

To find out how strategic content marketing can help your brand contact us

King of content

256 Blog :)

You've probably figured out by now we (ahem) #lovecontent. So much so, that every so often we like to spread the love. So if you're involved in marketing or if you just #lovecontent as much as we do, sign up now for content marketing secrets sent straight to your inbox for free.

Get the 256 blog delivered to your inbox:

Shareable content

Content Marketing Resources :)

If you want to fall madly in love with content, let 256 Media fan the flames with some free stuff we’ve created to help spread the content love. Try our headline generator, take our content marketing quiz, watch our videos and download e-books to your heart’s content. You’ll be a content native in no time at all.

Friday Freebie :)

Every Friday we bring you a handy Content Marketing tool to make your life that bit easier :) We're going to pack this section with lots of useful free stuff that will help you keep on top of your digital marketing. Keep up with our Friday Freebie and you'll get all this and more. Did we mention it's FREE? Sign up here to get our latest one each Friday.

Contact us :)

256 Media,

Second Floor,

The Mill,

Greenmount Avenue,

Dublin 6W,

Ireland

Telephone +353 1 473 5040