256 Media is a dynamic, Dublin based, strategic content marketing agency. We create engaging content across print, digital and social channels, to help clients define and deliver their marketing objectives.
Because we know how to grow brand and market share by creating engagement, community and conversation, we've become part of the marketing team of many companies who are discovering how essential it is for brands to become 'publishers' in their own right.
We leverage the creative talent and rich heritage we have in Ireland as a nation of story tellers to create and deliver winning brand stories custom designed for our clients.
If you want to know how strategic content can help develop your brand, build marketing assets and engage your audience we're here to help.
Contact Us to see how we can help with your content, print, digital or social media project.
Content Marketing is the strategic creation and sharing of content to acquire and retain customers
Content Marketing is a comprehensive communications strategy that
Identifies what your buying audience is looking for (as opposed to what you are selling them)
Gives it to them
Give them the love and they will love you back. Simples.
In other words it's not about throwing stuff at a wall and hoping it sticks!
It is Planned, Purposeful and Profitable.
Why has Content Marketing become so important?
Because Google are the masters of the universe
And Google want you to publish fresh and relevant content for your audience (the result of many Google updates over the past few years called Panda, Penguin, Hummingbird - hence the graphics!)
So, unless you are planning a revolution and taking over yourself, you should play by their rules
In short, publishing fresh and relevant content for your audience will:
Improve your organic search ranking, attracting more (qualified) traffic to your site
Convert more of that traffic to leads and, ulimately, sales
And because the evidence suggests that you really, really should.
What is Content Marketing used for?
Content Marketing is used to attract, engage and nurture leads through the sales funnel. So it is strategic in nature.
Content Marketing is used for
Building brand awareness
Engaging with the customer in a way that works best for them
Building customer loyalty and keeping the customers you have
Generating valuable traffic to your site through organic search
Developing a company’s position as a thought leader
So, to sum up - it's pretty damn useful!
Where's the proof that Content Marketing works?
Well look at you with the tricky questions! Actually it's not that tricky.
Research from Hubspot shows that Content Marketing delivers an average
200% return on investment
And companies that blog generate
55% more traffic to their websites
compared to those that don't.
Because they generate
Twice the number of indexed links
5 times the number of indexed pages
Why 256 Media?
The world has gone content crazy (thanks, Google!) but there's a world of difference between doing content brilliantly and doing content, well, crazily.
Content Marketing Services :)
256 Media creates and publishes strategic, engaging content across all channels from print to digital, social media and beyond. We help clients to identify and create hard-working marketing assets. Our content marketing services include:
We audit existing marketing activities and devise and implement strategic, measureable content plans
Creation of bespoke customer magazines, printing and distribution
Creation of e-books and digital interactive publications
Facilitation of Focus Groups including design, implementation and reporting
Development of easy to use websites complete with custom content, graphics and tracking
Website audits for SEO including competitor analysis recommendations and implementation
Development of must-click ezine campaigns with full management services and tracking
Origination and design of helpful customer guides that go beyond the boring product information
Creation of fun and engaging video showcasing brand values and benefits
Development and design of cool infographics that customers want to share and comment on
Origination and implementation of quirky campaigns for Facebook and Twitter
Design and implementation of customer surveys that double as market research and media releases
Creative presentations telling your brand story from the first word to the last image.
Graphics and content for screen
For a free one-hour content marketing consultation contact us.
Content Marketing Training :)
256 Media facilitates on-site training for your marketing team. We identify your specific training needs and devise a bespoke plan with defined goals. Unlike attending a one size fits all training programme that covers topics you already know or have no interest in, with 256 Media training you develop the skills you need. We deliver training in the following areas:
How to devise and implement a content marketing plan
Everything you need to know about social media in one day
How to create brilliant presentations from writing copy to design and delivery
How to write a press release that will get your business noticed
How to devise, implement and manage an engaging ezine campaign
Introduction to and advanced skills in web design including analytics and SEO
Introduction to and advanced skills for Indesign, Photoshop and Illustrator
To discuss your bespoke training needs contact us.
Our Clients :)
256 Media creates strategic content solutions for a range of companies from financial institutions to media (here are just some of them).
To find out how strategic content marketing can help your brand contact us
King of content
256 Blog :)
You've probably figured out by now we (ahem) #lovecontent. So much so, that every so often we like to spread the love. So if you're involved in marketing or if you just #lovecontent as much as we do, sign up now for content marketing secrets sent straight to your inbox for free.
If you want to fall madly in love with content, let 256 Media fan the flames with some free stuff we’ve created to help spread the content love. Try our headline generator, take our content marketing quiz, watch our videos and download e-books to your heart’s content. You’ll be a content native in no time at all.
Every Friday we bring you a handy Content Marketing tool to make your life that bit easier :) We're going to pack this section with lots of useful free stuff that will help you keep on top of your digital marketing. Keep up with our Friday Freebie and you'll get all this and more. Did we mention it's FREE? Sign up here to get our latest one each Friday.